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We Build Champions...

Race Face University offers a one-of-a-kind program designed to maximize the driver’s marketability

Ready to take Your Racing Career to the next level?

Course Overview

A driver’s unique brand is the most valuable asset to advance a career in motorsports.  So, developing a stronger brand is your most important task!

At Race Face University, our mission is to give you a competitive advantage on-the-track, and you and your parents a marketing and branding advantage, off-the-track. The Race Face Team has nearly 100-years of combined experience and successes in driver development, coaching, mass media, marketing and branding.

Our Race Face University objective is simple; give every driver, regardless of their age or level of competition, an affordable resource to assist in the “Race” to the finish line.

  • 8 Week Video Online Course (Available On Demand)

  • Completed Courses Available On-Demand

  • Weekly “Live” Webinars with Team Members

  • Interactive Marketing and Design Templates Including Sponsorship Best Demonstrated Hints & Practices

  • Race Face University Certificate of Completion

Branding Marketing

  • What's The Difference?
  • The basic tools: website, marketing kit, PR, social media.
  • Why are the tools important?

Building A


How to engage at and away from the track

  • Master the meet and greet
  • Ideas for local appearances
  • Begin social media content discussions

Social Media

  • What's the difference between Facebook, Twitter, Instagram, Snapchat.
  • Do I need them all? 
  • The Do and Don'ts of social media.
  • Online Rep Matters
Competitive Advantages

Topics designed to separate you from the pack!

Master the Media

  • Three types of interviews
  • How are they different? 
  • Adapting to the audience
  • The Dos and Don'ts: communication tips

Performance vs Result

Having the proper mental mindset.

  • Why do we focus on performance?
  • How the Brain works.
  • 4 stages of learning.
  • Why practice NOT make perfect.

Goal Setting

  • How do we choose goals
  • Plan, Prepare, Execute
  • Track every step
  • Be flexible
  • Persistence Pays

Building Champions

A good brand doesn’t just happen… it’s a well thought out strategic plan.


Branding gives you an exceptionally effective way to broadcast who you are to your target market quickly and efficiently.

– MultiChannel News



The keys to brand success are self-definition, transparency, authenticity and accountability.
– Simon Mainwaring



Your personal brand is a promise to your fans… a promise of quality, consistency, competency, and reliability. 

– Jason Hartman

From behind the wheel to in front of the camera.

Enroll Today!

Limited  course seating available.

Building Champions!
  • 8 Week Online Course
  • Weekly Live Webinars
  • Available On Demand
  • Interactive Templates
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